liliteenseña is Lili Pink & Yoi’s internal employee training platform that delivers comprehensive retail education through eight interactive modules. The program covers corporate culture, customer service, store operations, visual merchandising, product knowledge, and audit procedures for retail staff across Colombia.
Understanding Lili Pink’s Approach to Employee Training
Lili Pink operates over 586 retail locations across Colombia and internationally, selling women’s lingerie, activewear, and lifestyle products. Maintaining brand consistency and service quality across hundreds of stores requires more than a quick orientation video.
That’s where Lili te enseña comes in.
The platform represents a significant investment in employee development. Rather than treating training as a checkbox, Lili Pink built an interactive system that turns new hires into brand ambassadors and product experts. Each module connects directly to the daily work retail employees perform, from greeting customers to managing inventory.
The business case is clear. Well-trained employees provide better customer service, reduce operational errors, and stay with the company longer. For a fast fashion retailer competing on price and variety, consistent execution across locations creates a competitive advantage.
The Eight Core Training Modules
Lili te enseña organizes training into eight distinct modules, each targeting specific job competencies. The platform uses Genially, an interactive presentation tool, to deliver content through videos, quizzes, activities, and practical examples.
Employees progress through modules based on their role. A sales associate might focus on customer experience and product knowledge, while a store coordinator needs deep expertise in operations, audit procedures, and team leadership.
The modular structure lets employees learn at their own pace while ensuring everyone masters core competencies. Each module includes assessments that verify understanding before moving forward.
Training never really stops. The platform includes flash modules with updates on new products, seasonal campaigns, payment technologies, and policy changes. This keeps the entire retail team current without requiring classroom sessions.
Corporate DNA and Brand Foundation
The first module covers what Lili Pink calls its “corporate DNA.” This goes beyond basic company history to explain the brand’s personality, values, and market positioning.
Employees learn the mission (innovation in trend-forward fashion at fair prices) and vision (becoming the top choice in Colombian and international markets). They study brand manifesto elements like color, comfort, innovation, and affordability.
The module traces Lili Pink’s growth since 2006, its expansion into international markets, and its sister brand Yoi. Understanding this context helps employees see how their work connects to larger company goals.
Employee rights and company responsibilities get covered here, too. Staff learn about consumer protection laws, data privacy requirements, and the mutual obligations between employer and employee. This foundation prevents misunderstandings and establishes clear expectations from day one.
Customer Experience and Service Excellence
Creating memorable customer experiences requires specific skills. Lili te enseña dedicates an entire module to service excellence, breaking down the components of great retail interactions.
The training identifies six essential service skills: empathy, active listening, asking questions, attention to detail, positive attitude, and genuine smiling. Employees practice applying these skills through scenarios and role-play exercises.
Just as important, the module covers common service errors like showing coldness, dismissing customer concerns, displaying apathy, acting superior, being robotic, or making evasive responses. Recognizing these mistakes helps employees avoid them under stress.
Customer rights education ensures employees can properly handle complaints, returns, and data collection. They learn how to take customer information for the CRM system while respecting privacy regulations. The module explains why data collection matters for personalization and targeted marketing.
Service protocols get detailed attention. Employees learn the proper greeting, how to assist without hovering, when to offer alternatives, and how to close sales professionally.
Store Operations and Daily Execution
Running a retail store involves hundreds of small tasks that compound into either smooth operations or chaos. The execution module teaches the systems that keep stores functioning.
Daily checklists guide employees through opening procedures, mid-day operations, and closing responsibilities. This includes cash drawer management, security checks, cleaning schedules, and merchandise replenishment.
Biosecurity protocols received expanded coverage after 2020. Employees learn proper hand washing frequency (every three hours), mask usage, social distancing in payment areas, and sanitation procedures. These practices protect both staff and customers.
Security training covers recognizing suspicious behavior, managing cash to minimize theft risk, and responding to incidents. Employees learn the importance of awareness without paranoia, watching for behavioral patterns rather than profiling customers.
Time management techniques help coordinate schedules across multiple employees. The training explains how to stagger lunch breaks, manage peak hour coverage, and handle compensation days for coordinators and leaders.
Product Knowledge and Sizing Expertise
Lili Pink sells thousands of SKUs across multiple categories. Employees need a working knowledge of products they might not personally use or understand intuitively.
The product module covers brand hierarchy from children’s items through adult women’s apparel. Each segment gets attention: Niña (ages 4-8), Junior (8-12), Teen (12-18), Mujer Juvenil (18-28), and Mujer Adulta (29+). Understanding these categories helps employees direct customers to appropriate sections and sizes.
Lingerie training goes deep. Employees learn bra construction, cup sizing, band measurements, support levels, and style variations (strapless, balconette, full coverage, sports). They practice taking measurements and consulting size charts.
The module explains material properties: microfiber versus cotton, seamless construction, lace characteristics, and compression fabrics. This knowledge helps employees answer questions about comfort, durability, and care.
Product care instructions get covered so employees can educate customers on extending garment life. They learn which items require hand washing, cold water, or special handling.
Beauty and wellness products (creams, fragrances, makeup) receive their own section. The training positions these items as self-care essentials, not optional accessories.
Visual Merchandising and Store Presentation
Stores look consistent across locations because employees follow detailed visual merchandising guidelines. This module teaches the principles behind product placement and display techniques.
Lili Pink operates four store format types: 1.5, 2.0, 3.0, and 4.0. Each format has specific furniture, finishes, and layout requirements. Employees learn to identify their format and apply the corresponding visual standards.
The training explains furniture purpose and proper usage. H-shaped display tables, accessory units, beauty fixtures, and clothing racks each serve specific functions. Using furniture incorrectly creates visual confusion and reduces sales.
Hot zone and cold zone concepts help employees understand traffic patterns. Hot zones (customer eye level, main paths) get premium products and promotions. Cold zones (very high, very low, corners) need extra attention to drive discovery.
Color blocking, size runs, and product families get organized according to brand guidelines. The module shows correct and incorrect examples so employees can self-correct displays.
Seasonal campaign materials, signage, and point-of-purchase displays follow strict placement rules. Training shows where materials belong and how to install them properly.
POS Systems and Audit Procedures
Every transaction, inventory movement, and financial record flows through the Cegid point-of-sale system. The POS module teaches employees to execute these processes accurately.
Basic training covers system login, cash drawer opening, product scanning, customer account creation, payment processing, and transaction closing. Employees practice common scenarios until operations become automatic.
Advanced functions include stock queries, product transfers between locations, customer data updates, and promotional code application. Leaders and coordinators learn cash reconciliation, deposit preparation, and end-of-day reporting.
The audit module explains inventory control principles and procedures. Employees learn why accuracy matters (financial reporting, loss prevention, stock availability) and their role in maintaining it.
Physical inventory counts happen regularly. The training walks through pre-count preparation, counting methodology, scanner usage, and discrepancy resolution. Proper technique during counts determines accuracy.
Financial responsibility gets serious attention. Employees learn consequences of cash discrepancies, their liability for assigned funds, and security procedures. The module balances accountability with fair treatment.
Who Benefits from Lili Te Enseña
Lili te enseña serves different employee groups with customized content.
New hires get comprehensive onboarding covering all eight modules at a foundational level. This typically takes several weeks of part-time study alongside on-floor training.
Sales associates focus on customer experience, product knowledge, and basic operations. They need deep expertise in helping customers find the right products and sizes.
Store leaders and coordinators require advanced training in operations, audit procedures, team management, and leadership. They learn to run daily operations, manage schedules, develop team members, and resolve complex problems.
The career development pathway is clear. Associates who master their modules can advance to auxiliary roles, then leader positions, and eventually coordinator or multi-store management. Training completion ties directly to promotion eligibility.
Skills learned through lili te enseña transfer beyond Lili Pink. Employees gain expertise in customer service, retail operations, inventory management, and team coordination that serves them throughout their careers.
The platform also supports ongoing professional development. Even experienced employees access modules for refreshers, updates on new procedures, or preparation for new responsibilities.
